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Launch animation · 2026

OSHEE Hydration Powders

A tub of OSHEE ISO Hydration Universal Multifruit powder, lid off, with a cloud of white powder bursting from the top against a blue background, 3D CGI product render

Brief

OSHEE extended the range into powders, something the brand had not sold before. The launch needed animation that made the product make sense immediately, since you have to see what the powder turns into.

Challenge

Powder is difficult to show, both floating in the air and dissolving, and the project demanded both.

What we delivered

The concept was developed with the OSHEE team. For the dissolve and the powder burst we used smoke simulation as a base, then tuned the settings to get the look we wanted.

Every pouch and jar was built from the packaging artwork, covering the full range of eight SKUs, delivered in 16:9, 1:1 and 9:16.

OSHEE Hydration: launch film
9:16 vertical cut
1:1 square cut

Stills

Macro close-up of an OSHEE Hydration water bottle neck with white electrolyte powder pouring in and a blue swirl forming inside, on a blue background, vertical 3D CGI product render
Clean studio shot of an OSHEE ISO Hydration Universal Multifruit powder tub on a blue background, vertical 3D CGI product render
Animated infographic ring of the vitamins and electrolytes in OSHEE ISO Hydration powder: vitamin C, B6 and B12, folic acid, biotin, niacin, thiamine, riboflavin and pantothenic acid, on a blue background

Outcome

The launch ran across OSHEE's social and digital channels, covering all eight SKUs in the powder range from a single production.

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