OSHEE on Times Square
Launch animation · 2024
Launch film in 18 formats. Ran on Times Square, reused a year later.
3D product animation · FMCG & CPG
3D product animation built from your label files. OSHEE has come back for 10 projects.
Why fmcgi
One precise 3D model of your product, built once. From then on, every asset we make comes from it.
Your exact label file goes into the build, so every frame is 100% true to the final product and the design. Type stays sharp at any size and never drifts off-brand.
A label file and a couple of phone photos are all we need to start. You don't have to ship samples (though you can), and your launch assets can be ready before the product leaves the production line.
We build in pure 3D from start to finish, every time. We can bring AI in if you want it, but that's your call.
Portfolio
Launch animation · 2024
Launch film in 18 formats. Ran on Times Square, reused a year later.
Launch animation · 2026
Simulated chocolate and nuts. Ran on social and as cinema pre-roll.
Launch animation · 2026
OSHEE's first powder. 8 SKUs from one production.
Agency partner · 2024 to now
3D for 70+ CPG brands with an NYC agency.
Launch animation · 2025
1 master, 8 cuts, 3 retailer versions.
Testimonials
It is rare to find a freelance partner who adapts so effortlessly to an agency's workflow while consistently delivering top-tier work on tight turnarounds.
We were first introduced to Jakub through a mutual client who spoke highly of his work, and we quickly understood why.
Jakub stepped in seamlessly, producing scroll-stopping 3D animations that truly brought our client's products to life. Beyond his exceptional creative abilities, he is an outstanding communicator. He's responsive, proactive, and a genuine team player. It is rare to find a freelance partner who adapts so effortlessly to an agency's workflow while consistently delivering top-tier work on tight turnarounds.
Jakub has become an integral part of our creative team and a key contributor to our client success. I highly recommend working with him.
Jake is quick, efficient, and incredibly easy to work with. He consistently delivered strong work with minimal feedback, was flexible with our deadlines, and made the entire process feel seamless.
I've had the pleasure of working with Jake since early 2024, and he has been such a great freelance creative partner to have as an extension of our team. His 3D design skills are fantastic, and he has a real talent for taking general creative direction, visual references, and inspiration and turning them into thoughtful, high-quality work that brings an idea to life.
Jake is quick, efficient, and incredibly easy to work with. He consistently delivered strong work with minimal feedback, was flexible with our deadlines, and made the entire process feel seamless. Despite working across different time zones, our workflow never missed a beat. He quickly became a natural extension of our team, and I always felt confident knowing he could take an idea and run with it.
I would absolutely recommend Jake to any brand or agency looking for a talented, reliable 3D designer who can bring creative concepts to life and elevate content across social and digital. He's a great collaborator, and I'd happily work with him again!
He knows how to smoothly take a project all the way from idea to final delivery.
Jake went beyond just executing the brief. He genuinely wanted to understand what we were trying to achieve and why. We wanted to move away from a traditional ad spot toward an animation that would let us promote RestaurantWeek in a fresh, simple way across digital and in cinemas.
Jake really understood our brand and what it needed, and the process was completely transparent, giving us room to fine-tune the animation together at every stage. He's communicative, warm, detail-oriented, and open to feedback. He knows how to smoothly take a project all the way from idea to final delivery.
The animation gave us a whole new way to communicate the festival across all our channels. I'd highly recommend him. Jake is simply great to work with.
Packages
Monthly
Only two slots left
Brands that need fresh content every month.
One-off
A new SKU, a rebrand or a retail launch.
OSHEE Sparkling was cut into 18 formats from one master.
Plan a launch →Not sure which fits? Tell us what's coming up. Get in touch →
About
I'm Jake. I make 3D product animation and rendering for FMCG and CPG brands, and only that category. It's one of the few kinds of work I enjoy. 3.5 years, 30+ launches: beverages, supplements, ice cream, bars. You work directly with the person making your assets, not an account manager. The OSHEE Sparkling film that ran on Times Square came from the same hands, start to finish.
FAQ
You send your label file. I build a 3D model of your product, animate or render it, and send a first draft. Two revision rounds per asset, then final assets in every format you need. Most projects wrap in 3-4 weeks, depending on the number of SKUs and formats. We plan everything backwards from your launch date.
Usually just the label file and a phone photo of the product. I don’t need physical samples to work from. In most cases a flat label and a couple of photos will do.
You don’t need one, that part is my job. From your label and dimensions I build an exact 3D model, and that model becomes the base for every asset we make afterwards.
I’m in Poland. I overlap with the full UK working day and with US mornings. Most of the work runs async: you brief, I deliver drafts, you review on your schedule.
Two per asset. I ask for feedback bundled into a single pass each round rather than a rolling thread, which keeps turnaround fast. Extra rounds beyond that are quoted separately.
Final video and stills, delivered in every aspect ratio and format you need. Source project files stay with the studio unless you need them too, in which case we agree on that upfront.
Both. You can start with a one-off Product launch, then move to Always-on once you see the value. Always-on is capped at two brands at a time, so each one gets proper care.
Only if you want me to. My default is pure 3D. Your labels, logos and proportions are built from your actual product and artwork, not generated by AI. For video production especially, I’d rather not use it unless you choose to switch it on. So if you need assets with zero generative AI in the pipeline, either for AI Act reasons or your own policy, you’re covered.
Yes, and even without one, everything stays confidential until you go public with it, unless we agree otherwise for something like behind the scenes content. Unreleased products and pre-launch work are never shown or shared until you’ve posted first. Send your NDA, or use mine if you want it on paper.
Yes. Most of the work is delivered remotely to clients abroad, mostly in the US. The ongoing partnership with Sircle Media in New York has covered assets for more than 70 CPG brands since 2024.
FOOH is fake out of home: rendered product placed into real street footage, so a can might appear at giant scale in the middle of a city with no location shoot. And yes, it’s part of the regular scope.
Yes. Everything is built from your label artwork, so the product doesn’t need to physically exist yet. On most of the projects I’ve worked on, I’ve never seen the product in real life.
© 2026 fmCGI · 3D product animation for FMCG & CPG brands