Launch animation · 2026
OSHEE were launching Wholenut, a new bar line, and needed animation to support the new product. The concept came from another agency. Our part was to build the product and produce the film, adjusting the concept where it needed to fit timing and what was actually achievable in the shot.
Food is the hardest thing to render properly, and a nut bar is really tough. Chocolate has to move like chocolate, thick and slow. Nuts have to sit in the bar the way nuts actually sit, packed unevenly and pressed against each other, which is almost impossible to fake by placing them one at a time.
The chocolate pour was simulated in Liquigen, which we brought into the pipeline for this project, letting us iterate on the simulation quickly until we got exactly the result we wanted.
For the bar itself, several hundred nut models were dropped into the bar form using rigid body simulation, colliding and settling the way they would on a production line. Only a handful of pieces were moved by hand to get the final look.
Delivered across three SKUs in 16:9, 9:16 and 1:1.
Stills
Outcome
The 3D animation ran across OSHEE's social channels and in cinemas as pre roll advertising before films, supporting all three SKUs in the Wholenut line.
© 2026 fmCGI · 3D product animation for FMCG & CPG brands
